What is it It is a biodegradable surfactant powder derived from Coconut Oil. It is made by reacting sodium isethionate with the fatty acid from coconut oil. 

Why we love it It is a safe and non-toxic cleansing ingredient that effectively lifts off dirt and toxins from the scalp/skin without being too harsh or drying. It also provides a rich, foamy lather. EWG has rated this ingredient as safe for use in cosmetics and not harmful to the environmental. More here

This ingredient is used in the following products:

Solid Shampoo

2-Faced Shampoo + Conditioner Cube

Head-to-Toe Magic Powder Wash