Matcha - Wikipedia

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What is it Camellia sinensis plant.

Farmers grow matcha by covering their tea plants 20–30 days before harvest to avoid direct sunlight. This increases chlorophyll production and retains the nutrients from the entire tea leaf, which results in a greater amount of caffeine and antioxidants than typically found in green tea. 

Why we love it Matcha Green Tea has long been touted as one of the healthiest tea around for its richness of antioxidants, enzymes and vitamins. Thanks to its delicate growing and processing methods, matcha tea leaves are rich in Vitamin B (panthenol) that strengthens hair follicles, and polyphenols which boost shine and softness of hair.